Are you aware of? Shouldn’t you know? Shouldn’t you be ranked for these keywords?
Here is several information that is readily available that many of you in the diamond niche probably never researched.
Using the Google Key word tool, I research several keywords but none more important for this niche market than buying and selling of diamonds such as, sell diamonds, buy loose expensive diamonds, diamond buyers and buy diamonds on-line, to name a few I found in my research.
Why are these keywords so important?
1 ) They are long tail keywords, which usually simply means the longer the search phrase the more serious the searcher is definitely. Amazon. com makes most of their own sales based on long tail keywords. So its not worth your time to try to rank for the keyword expensive diamonds because its too general plus would be too difficult to target intended for rank even though it gets a significant amount of traffic. But buy diamonds on the web. Now that’s a completely different animal.
2 . Many of the keywords that I listed has the term buy in the phrase. I’m certain you see the logic of how serious of a potential buyer searcher if they type in the phrase buy diamond jewelry online. This is known as a buyer key word and denotes an extremely serious searcher.
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So using the example buy diamond jewelry online, you have combined a purchasers keyword with a long tail key word. Now all you’d need to target this keyword is a significant amount of monthly searches.
Using the Google key phrase tool to check the traffic for your keyword buy diamonds online:
I have two sets of data… you are broad which represents searches using any combination of the three words buy… diamonds… online.
And the other may be the exact searches meaning that ppl lookup using exactly this term… buy diamonds online. When you use exact search engine results you always get lower research volume numbers.
buy expensive diamonds online
High Competition for rank
6, 600 Worldwide monthly search volume
2, 400 USA month-to-month search volume
$6. 45 Cost-per-click if you pay AdWords for position
Exact search volume — This is actually the most correct stat for the key word buy diamonds online
[buy diamonds online] Exact
1, 600 World monthly search volume
720 USA monthly search volume
$7. 98 Cost per click
If you were to focus on this keyword… buy diamonds online, then you can see that there isn’t a ton of traffic. Only 720 searches per month on Google. But don’t turn your back on this number because remember its a long tail keyword and its a buyer keyword. Most similar key phrases in other niches do not get this quantity of traffic. So really this 720 searches is a lot. Many converting lengthy tail keywords gets less than 10 searches a month. Buy diamonds on the internet is a very good keyword to target.
Anyhow you should understand that if you were to target and rank for this keyword your own conversion would probably be in the double digits. You can usually tell how well a keyword converts depending on what other companies are paying AdWords to rank. You see that businesses are having to pay almost $8 per click in order to rank on the first page. A good indication that this keyword is a high converting keyword. For this keywords all signs point green to target.
Also as another note AdWords is saying this keyword is very competitive to rank for but there are less than 1million sites competing for rank. This means that this keyword is not very aggressive at all.
I stuffed a good deal of information in this draft but its all valid and realistically I should not have published it because we don’t really would like a bunch of businesses targeting what we are targeting but this info just been sitting there. Info maybe easy to find but its how you combine it to find the value.