In the old days, owning a business meant having a shop in a physical location (such as the high street of a town) and marketing things to people. These days, lots of people have got online businesses, where customers visit their websites from all over the world; meaning that they can work from any location on the planet.
When running a business such as this, your crucial priority should be to get as much targeted traffic as possible (I say ‘targeted’ visitors since you really only want visitors on your site who want to buy exactly what you’re selling). There are two main types of traffic: paid and organic. With Paid traffic you pay search engines or other websites to advertise your site for you in some way. This might imply having a banner advert on an internet site or appearing at the top of the search engine search engine pages. Both of these ways cost you money, and for a small business they are not always a realistic option, since you probably don’t have a big enough budget to allow you to do all the other items that you need to do as well as this.
Getting free, continual traffic is a far better option. Organic traffic (i. e. visitors that comes freely from the research engines) is a better alternative (especially for small businesses). The idea here is that you get your site (or pages from the site) ranked in the search engines with regard to keywords that relate to your site. For instance , if your site is about toilet brushes, ranking for a keyword like ‘buy toilet brushes’ could prove to be extremely profitable.