Guidelines for Using Instagram for Your Personal and Business Brand

Social media has proven to be a fast and effective marketing tool for businesses of any size. For individuals, it is a savvy means to stay in touch with the people you understand. Instagram is one of the more popular new kids on the block as far as social media is concerned. A primary reason that Instagram is so popular is that it uses photos to convey a message. This is a marketer’s dream as photos pictures tend to attract more attention plus draw more people as compared to textual content.

As a person, you may also benefit from expanding your profile by using Instagram. Using Instagram on Facebook will increase the visibility of your profile since individuals share and interact with photos greater than any other content that is available. The app allows you to run your photos through a filter, which in essence, just edits them so they look better and much more professional. You can also share photos on your own Twitter account so that you can garner a lot more interest and get more people to follow you.

Everything is more visually concentrated

As a small business, social media is one of the best marketing tools that you can use without spending a lot of.
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Instagram allows you to keep your clients up-to-date on what is new. You can add many photos in a day to keep people interested in what is new with your business and for any new developments. Nevertheless , ensure that you do not share too many photos so that you give people enough time to find out them and respond to them. It is very important be consistent so that your clients also know what to expect in terms of posting pictures, new information, or any other information.

You can also share some photos from the behind the scenes of your business so that your customers and customers feel much more just like a part of your business, which will make them very likely to become loyal customers. You can also show them how to use a product, photos of an occasion that you are having or something else which is not public information and is more personal, like photos of your office or employees. This shows people the human side of your business which would make them want to keep checking back, or they would like to follow your profile to see what new things they can learn or find out.

“As a personal brand, give them information into how you think, decide plus discern”

Instagram is also a great way to reveal some of the work you have done. This, in essence, shows others what you can do and can sell your work to potential clients. Indulge your followers to promote brand commitment; for example , responding to a comment produced on your product. This also works for any personal profile; to get people to stick to you and interact with your Instagram profile. Of course , you also have to interact with them, follow them, and comment on their particular photos.

Because your Instagram profile can simply be viewed by the people you happen to be friends with in your fans plus followers list, it is best used with another kind of social media such as Facebook since so many more people will be able to see and respond to your photos.

First point of contact

You can use Instagram to direct people to your personal blog, other social networking such as Pinterest, or your company web site. In both of these cases, the photos act as a bait to get people interested in you so that you can then introduce other content. You can also use hashtags to trend a photo or connect different photos that are related in some manner which you would like people to see. Additionally, it attracts like-minded people as they can gravitate to hashtags on things they are interested in.

It is best to take good, clear photos on Instagram. The badly taken photograph cannot be salvaged by the filter function in Instagram. People will respond more to photos that are well taken. You also need to keep abreast on what is relevant and interesting to your followers so ask for feedback and understand what they may be saying so that you can post photos that will keep them interested in your profile. You can even make your photos fun by experimenting with creative photo shots.