Developing a website, doing on-page and off-page optimization and analyzing visitors is not everything what webmasters and internet marketers should do. You need to know how your website is ranking in various search engines (at least Google, Yahoo and Bing). This applies for every keyword you are interested in. The actual search engine result page (SERP) place is important to understand the traffic quantity, any fluctuations in income or just any other parameter that might be related to search engine ranking.
In general you can track few keywords manually. You can simple enter that will phrase in browser and check out position of your target page.
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But the manual approach lacks many important steps. It is not enough to check rank, it is almost mandatory to report positions and other relevant data. Developing a history of positions can help you to determine what adjustments to the website have contributed for some significant change in ranking. Naturally , fluctuations in positions are organic, search engine algorithms change, new internet sites come every day and many factors help with the position of your website in search results.
The best way to track ranking is to use a few software. There any many this kind of tools around. Market Samurai, for instance , has an excellent rank tracker component. It tracks not only rank placements but also the number of backlinks and Pr. You only need to periodically trigger improvements and all relevant data will be collected and stored into database. Anytime you can get the latest data and you can also display graphs showing progress as time passes.
How you can use the tracking data? You are able to track the progress of each focus on keyword. If you are doing SEO you will monitor the effect of each change in page content or external hyperlinks. The effects are not immediately seen, but sooner or later you should spot the difference. If the change in ranking drops significantly then this might be a signal of some wrong action on the website. You ought not mix initial ranking fluctuations which are very common for new websites with rating changes of older and set up pages.
Anyway, rank tracker is among the tools in trade. If internet marketing is your business then you are probably using it on a daily basis. Remember, position in search engine results in not only SEO, it is also the reflection of the quality and usefulness of the content. Quality baclinks considerably contribute to higher ranking, getting them is pretty easy with good content.