Just how Instagram Can Help Promote Your Businesses Marketing Strategy

Whenever forming your social media strategy for your company, Instagram is an excellent mobile marketing application that can effectively carry over your own companies marketing strategy. While Instagram is not the only tool that has been proven effective for businesses, it is hard to ignore since it is currently valued at One Billion dollars dollars and 80 million+ users. There are many ways that Instagram can be a huge benefit when promoting your businesses: marketing strategy, philosophy, and brand picture. Here are a few key tips to keeping your Instagram account consistent with your marketing strategy

Create your own unique hashtag

Generating your own unique hashtag is a basic way to build a loyal following on your businesses Instagram. Once you establish a name for your hashtag, make sure that you are marketing it to your audience by publishing it across all social networks so that as a caption on every Instagram post. Instagram also makes it extremely convenient to monitor which followers are usually actively using your businesses hashtag. I suggest engaging with the users who article your hashtag by either thanking them personally or re-posting their particular photo, and tagging them. Simply by recognizing the users who are actively utilizing your hashtag, new users will be motivated to post as well.

Geo-Tagging Your Photos

Geo-Tagging your photos on Instagram, will allow your business to involve your own community on a completely different level. Simply by Geo-tagging photos, your followers will be able to view the location(s) of your business if you be a: retail store, restaurant, or office location. Geo-tagging is another great way to build your businesses following. If you and a co-worker go out to lunch at Chipotle, you can geo-tag your photo on the location you are dining at. In that way, Instagram users who also geo-tag this same location will be able to see your photo, which will hopefully encourage them to adhere to your businesses account.

Encourage Employee Posts

Some of your most loyal promoters should be your employees.
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Motivate your employees to be actively associated with posting photos on your businesses account a few times a week. By having your workers on board, users who are following your will appreciate the ability to get to know more about your company’s employees. As long as you established clear guidelines of what is appropriate to post, you should gain a following rather quickly due to the variety of different types of blogposts your account will consist of.

Connect your own Social Media Accounts

Be sure to sync all your businesses other social media accounts for your Instagram every time you post a photo. Having all of your social media accounts connected, your audience has a high potential to expand, because not all of the fans and followers will follow your other accounts such as: Facebook, Twitter, Tumblr, and Flickr. Syncing up all your other social media accounts not only allows for additional content but an opportunity for more frequent posts.