A logo represents a company’s tips, nature, values and its vision for future years. The purpose of a logo is to develop an ever-lasting impression in householder’s mind about a company and its ideals. People should be able to relate a provider’s quality and values through the logo. A unique and timeless creative logo plays a pivotal role within building a company’s brand image.
Contrary to the usual perspective of most designers, a logo need not be a masterpiece in the wonderful world of design. A logo need not be considered a proof of a designer’s designing expertise and need not flaunt the latest trends in the world of logo design. People judge an organization by its logo and the logo is judged based on the elements that will form its design. Here are a few tips on designing a logo which can be useful in creating an unique and memorable design:
A logo should always stand out among competition. It must be unique in a way that people relate the logo simply to a single company and are not baffled as to which company the logo belongs to.
According to the latest logo design information, experts suggest not to follow logo fads and trends. A well developed logo is timeless and keeps value even after several years since its inception.
It is important to note how a simple three-pointed star has been the sole logo of Mercedes-Benz even after around 8 decades since the company came out with the logo design. The logo has seen a lot of a wars and economic downturns, yet surviving in people’s minds and is one of the most recognized logo worldwide.
Specialists also warn against copying or getting inspired by another business logo design.
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Such an approach not only leads to being sued over trademark violations, but also gives a message to the world that your company doesn’t have its own identity.
In a world exactly where publicity materials can vary from becoming as small as a brochure to mostly circulated magazines to business credit cards to websites, a logo ought to be designed in such a way that it looks equally good and equally compact on all these forms of display items. The particular logo should consist of readable text, not too small, not too big.
One can see how the logos of companies like AT&T, HP, IBM etc have logos that are not only compact but are adaptable across all kinds of media.
Keep your Logo Simple
Simplicity always goes hand in hand along with beauty. Simple fonts like Instances New Romans, Helvetica and Arial make the logo easily readable. Also, most of the companies listed on Fortune 500, use less than three shades and have minimal variations in the fonts used. It is widely accepted simply by experts in logo design that too numerous colors and fonts can spoil an image and make it less retainable.
One good example of a simple logo design is that of Apple Inc. The logo, which is nothing but an apple with a chew taken off on one side, is once again one of the most recognized logos in the world today. Also, the colorful apple logo design was dropped by the company as it moved into the modern era of technology and kept itself in sync with the world while keeping its fundamental concept of an apple intact.
A company must always try to express its business, its culture, its values and more importantly its vision through a simple, distinctive and adaptable logo design.